My journey to DAEBY started in reverse. I grew up in the UK, where men’s grooming was simple—plenty of effective options for every budget. Then I moved to Asia.
I fell in love with the energy, but my skin revolted. Between intense UV, humidity, pollution, and air conditioning, it stood no chance.
Looking for a fix, I hit a wall. Products were either overly complex, loaded with mystery ingredients, or wildly overpriced. I thought: There has to be a better way.
That was the lightbulb moment.
Why do we prioritise showering and brushing our teeth, but neglect our skin—the organ that faces daily urban stress? It’s the first thing people see.
So we started over. We partnered with top Korean dermatologists and focused on clean, proven ingredients. No magic, just science and simplicity.
That’s how we chose the name DAEBY—from the Korean word daebak, meaning “awesome” or “epic win.” Because great skincare should feel exactly like that.
We don’t sell miracles. We believe in the power of consistency. Small, daily steps lead to real change. When your skin looks good, you feel confident—and that changes everything.
DAEBY is more than a brand. It’s about ditching complexity and embracing rituals that help you Elevate your Everyday.
Thanks for being here and shaping our journey together,
Founder, DAEBY
